(630) 420-2622
Hours & Directions
Est. 1990
To the person who's thinking about getting on one knee...
Once you have a pretty good idea of the shape she wants, a diamond in your budget, and the style of setting you’re interested in, stop by our showroom and speak to one of our certified diamond specialists.
We know this whole process can be very overwhelming! Visiting our showroom will give you the experience that you deserve. In a few minutes you will feel the comfort of knowing you are in a store who has the experience and helpfulness to guide you on this journey.
Questions we hear a lot….
It’s very simple: The Internet sells price. In comparison to us, with the Internet:
*Includes replacement of any diamond melee with a 6 month check-up from .005 to .08ct
STORYTIME: Years ago we carried an incredible “Perfectly Cut Diamond” with a catchy name. It was new, beautiful, but it was expensive!! There was nothing like it, and each store was demanded to sell at full price with no discounts. That went on for years until finally diamond manufactures offered the same perfectly cut diamond at a much better price and value for the consumer. We found out that this diamond was no different than any other perfectly cut diamond. However, the resale value was so high, and we discovered that the excess price was for those jewelry stores and for the marketing costs and profit for that diamond company. The special pricing people had to pay simply was NOT JUSTIFIED. So that was it for us. We were done with them.
What we found:
With all kinds of jewelry options out there it really comes down to real people helping real people.